Film often made a mockery of architectural features. Glass facades are obliterated by gunfire, grisly murders are set against a modernist palette of white, the deconstructed stairs are the cause of unpleasant accidents or ridiculous slapstick, and you know just a pull fabric roof will be shredded by the time 007 is finished with it.
there is an architectural feature but which received a very complimentary treatment with the film industry, and surprisingly, it is sustainable. Green roofs and other green spaces "architecture" have been regularly popping up in mainstream films during the last decade: blockbusters including The Vow (2012) and Source Code (2011 ) used external Pritzker Pavilion Greenscape Jay Gehry in Millennium Park; last year, the Vancouver Convention Centre was presented in both Godzilla and Robocop and 09 uber cool documentary Kaspar Schroder My Playground on sport parkour (the art of bouncing off the buildings made famous by the opening scenes of Casino Royale ), has Montagne housing BIG Copenhagen. And we can not forget two of the biggest franchises in movie history: the two Peter Jackson Lord of the Rings and The Hobbit franchises have green roofs in their representation of Hobbiton - home of the Hobbits virtuous and incorruptible.
Therefore treatment Hobbit, the grass roof houses are now synonymous with peaceful idyllic communities. So Hobbiton is not quite useful to break common stereotypes associated with many green initiatives (think common hippies and off-the-grid alarmist) will above all provide considerable support to the conscious decision to live in a responsibly and present to the audience in an indisputably positive light. This is unusual for a reference film; construction elements "architectural" are usually associated with bad actions and subversive values, but the Hobbits, a simple joyous race, are inherently good. And while the home of Bilbo Baggins is not exactly present - referencing the Arts & Crafts movement much more than the contemporary design - the messages are at least aligned. In developed countries, we are often told that in order to live sustainably, we should live simply - to go back to physical possession to reduce our carbon footprint, grow our own food, buy local products, and to appreciate the little things like good company and family. In short, live like a Hobbit.
It is encouraging to see green initiatives on the screen, especially because they are such candidates improbable for the interests of the film industry. As many wise choices in life, sustainable options can be visually banal or even invisible (accessories and water efficient materials with low embodied energy, for example) and cinematic sentence. positives treatments are important because the film is a powerful way to influence our desires. It is deliberately emotional - as manipulative tabloid news and as targeted advertising in prime time. Film shapes our individual dreams and therefore our collective goals.
The use of Schroder mountain housing is a very good example, because it takes the organization to the next level - it is not only desirable contemporary ecological design, but it also makes it accessible. Parkour is all about the appropriation of public spaces, be confident enough in space to use as a private personal gym - defying convention and gravity. The gardens on the roofs of individual apartments are not only an important part of the mountain of mimicry of the design, but in the film, they are also the means to climb or descend a mountain as well. Although it is unclear how the occupants feel about random youth suddenly bounce their balconies, the film certainly approves. Just like green roofs of the County will be forever associated with the salvation of Middle Earth, movie links on the roof gardens Schroder with contemporary attitudes to urban space.
Most of those green technologies that require investments and an additional commitment remain reserved for guests including environmental programs, but perhaps the popularity of turf roofs in film is a marker that green features will soon have a broader market appeal. We may discover, as hobbits have, that power can be maintained in the smallest of things .
This item comes courtesy of Charlotte Neilson, the author of the fascinating design blog architecture casting. His column, through the lens, look at the architecture and production design for television and film.
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